Mutaciones estéticas y cultura mediática. Cosmética política y poética de la apariencia física

Abstract

This text is located in an aesthetic analysis and interpretation of speeches addressed to the articulation of meanings in the mass culture. First it is reviewed the construction of human subjectivity as a premise of being before the beautiful, and some radical transformations of artistic production in the modern technological context of the twentieth century. Both processes, as aesthetic mutations and avant-garde expressions that contribute to the shaping of an industrialization of beauty and functional imbrications in shaping new symbolic landscapes in mass culture. Mutations and meanings in today’s media narrative, that constitute prescribed aesthetic targeted to consumers through a communication model that today are subjective expressions of aestheticized products, processes that are studied as an edge to analyzed cosmetic policy and a poetic physical appearance.